The Hyundai Genesis wins
North American Car of the Year!
the most presigious award given at the detriot auto show!
The Hyundai Genesis is rewritting the standards for luxury
DETROIT (CNNMoney.com) -- The Hyundai Genesis won the prestigious Car of the Year Award Sunday at the start of media preview days for the 2009 Detroit Auto Show. The redesigned Ford F-150 won the Truck of the Year award.
To be eligible for the top prize, a vehicle had to be all-new, completely redesigned or "substantially changed," and available to customers during calendar year 2008.
From among those vehicles, a jury of 50 automotive journalists from the United States and Canada narrowed the list down to three cars and three trucks that were eligible for the final award.
The three finalists for Car of the Year this year were the Genesis, Ford Flex, and Volkswagen Jetta TDI. The Jetta is powered by a diesel engine.
The nominees for truck of the year were the F-150, Dodge Ram and Mercedes-Benz ML320 BlueTEC. Like the Jetta TDI, the ML320 BlueTEC is a diesel-powered version of the Mercedes SUV.
Genesis a jump
The Hyundai Genesis represents a big leap for Korea-based Hyundai. The sedan is part of Hyundai's attempt to reach upscale drivers while still maintaining the brand's roots with low-cost economy models such as the Accent.
With prices starting at about $32,000 for V6-powered versions, the Genesis looks and drives much like a Mercedes-Benz or Lexus. While it has the size of one of those brands' top-of-the-line cars, though, it's similar to one of their smaller entry-level models.
Hyundai executives considered starting a totally new brand, as Toyota did with Lexus and Honda with Acura, but decided instead that it made sense to create new models under the Hyundai name.
Hyundai has sold large luxury cars overseas for quite some time, but this was the brand's first attempt to launch such a car in the United States.
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